VS1 Cloud Blog
The Save Mart Companies is moving to unlock new revenue opportunities and increased digital experiences for its customers across all 202 stores, under the banners of Save Mart, Lucky California, and FoodMaxx.
It will leverage the Swiftly platform across its banners, connecting digital and in-store shopping experiences, and providing a seamless customer experience throughout the buying journey. In addition, the retailer will benefit from new ad revenue, closed-loop reporting with measurable SKU-level transactions and ad clicks to provide accurate, actionable insights unavailable anywhere else.
In a fast-growing retail space, The Save Mart Companies will offer a unique, personalized experience including In-Store, Click & Collect, Delivery, and Endless Aisle shopping.
“This partnership opens up new opportunities for our company with Swiftly’s digital platform to meet the evolving needs of our customers with more personalized offers to increase their savings,” expressed Rebecca Calvin, chief merchandising officer of The Save Mart Companies. “Partnering with Swiftly will allow us to unlock new revenue streams through enhanced connections between customers and leading national brands.”
As a part of the offering, The Save Mart Companies will instantly provide an innovative way for Consumer Packaged Goods brands to engage with their customers in a personalized and ultra-targeted digital experience like never before. CPG Brand partners will be able to leverage dynamic ad placements, targeted content, sponsored searches, and product recommendations. The key benefit, backed by insight and analytics, offers brands the ability to instantly connect with shoppers, affecting purchase decisions in real time.
In 2020, grocery sales in the U.S. reached 759.57 billion dollars, yet online grocery sales accounted for a fraction of that total. While online grocery grew as a result of the pandemic, shoppers remained loyal to in-person shopping at the grocery store, leaving the opportunity for grocers to pick up advertising revenue.
The Swiftly platform is a comprehensive media network for brick-and-mortar retailers and brands making the transition to a digitally connected shopping experience. The platform enables retailers to generate new revenue from advertising dollars, brands to yield better analytics and higher return on ad spend and customers get a more personalized connected shopping experience from online to in-store.
“We are excited that our technology platform is helping power The Save Mart Companies, enabling them to create new and meaningful ways to connect with their customers both online and in-store,” said Henry Kim, co-founder and CEO of Swiftly. "The Save Mart Companies is a great example of a brick-and-mortar retailer leveraging its customer relationships to unlock new forms of advertising revenue and drive incremental sales."