1. Simplified decision making
Obtaining one complete view by integrating your software systems simplifies the decision making process. It removes the need to move between different applications to get to data that may influence your decisions.

2. Increased productivity
Integrating applications that use the same data sources will allow you to improve your operations productivity. This is particularly relevant where the same data is entered multiple times into different software systems. With one point of data entry and no need to switch between different software applications, processing is simpler and quicker.

3. More reliable data
Integrating and unifying your software systems reduces the risk of using inaccurate data. A single point of view will allow your business to work from one perspective and eliminate conflicting data values.

4. Enhanced analysis
Related data is more meaningful & powerful when it is pulled together in one application. Analysis of multiple data sources is better handled by bringing the data together where trends and conclusions can be drawn much sooner.

5. Improved data security
Managing the security of your data within one unified system application is much easier than managing multiple systems of data. By integrating the management, backup and administration, tasks are simplified.

6. Better customer service
The ability to access customer information quickly and easily is vital for maintaining good relationships, integrating your CTI and CRM software will enable you to assist customers more effectively.

7. Increased sales potential
Integrating systems that streamline any element of your end to end sales process and improve your order fulfilment rate will have a positive impact on your overall sales potential.