VS1 Cloud Blog

VS1 Cloud Blog

How Hospitality Software Development Services Can Boost Customer Loyalty and Increase Revenue in 2020

16th Apr 2021 | Hospitality

It is going to be a nice year for clients in the hospitality industry. Restaurant, hotel, and travel customers have already come to expect highly personalized and detail-rich booking apps, but technology is expanding further to make them feel like they are truly the arbiters of their experience.

We can expect to see an increase in the standards of artificial intelligence, facial recognition platforms, and Internet of Things (IoT) services that let a customer shape their evening, weekend, or entire holiday around their personal preferences. Amid this rush to digitize everything from table selections to payment options, the importance of finding hospitality software development services that can produce unique and cutting edge solutions will come into focus.

Just as your patrons and guests are demanding a customer-centered service, so should you. Demand a software solution that is designed around your personal goals and resource realities as you enter the competition for greater customer loyalty and increased revenue in 2020.

How Hospitality Services Are Being Increasingly Customized
There’s a customer experience arms race going on in the hospitality industry, and it is being fought on digital grounds. Smartphones have converged a world of “design it yourself” options into pocket-sized conveniences. Customers have come to expect their hosts to personalize a growing amount of their dining and vacation aspects, from how they make a reservation to how they’re greeted upon arrival.

These digital options and expectations will only expand in 2020.

When traveling, computer learning and advanced Big Data and analytics solutions are helping customers find holiday locations based on their demographics, search histories, interests, and budgets.

Dining patrons are selecting their table weeks ahead of entering the restaurant, customizing menu preferences and payment options, and arranging their dining experience to coincide with other activities.

For those on vacation, facial recognition technologies allow for seamless self-check-ins, while IoT apps let guests personalize room temperature settings, stock minibars, and entertainment options before they even arrive.

To stay competitive, you need to find a hospitality software development service that can bring the full potential of your enterprise to the digital domain.

How To Access Flexible and Feature-Rich Software Solutions
The digital revolution encourages hospitality operators to add a new skill set to their business development repertoire. Search engines, social media, and an endless array of free apps now rank among the most important elements of success in the industry, and those enterprises that do not make accessing planning and booking features easily accessible lose out.

This reality means many, if not the majority, of hospitality industry leaders are turning to outsourced digital development experts in order to make sure their customers’ experience can translate seamlessly to an increasingly digital age.

It’s not enough to just have an online presence anymore either. You have to be able to deliver something unique in order to stand out. Software solutions that help identify, attract, and impress customers as well as service their expectations are essential for hospitality enterprises of all types.

With the right hospitality software development services partner, you can turn the internet into a level playing field that allows the best aspects of your customer experience to stand alongside those of rivals with far greater resources.


Maximizing Your Software Solution Resources
Outsourcing your software development means you can harness the skills and expertise of the top 1% IT talent for your project. These experts can work with you as part of your in-house team to ensure the unique advantages of your business expertise and flair are translated to a digital audience.

Your outsourced partner can be relied upon to provide a complete end-to-end software development solution that creates a digital presence from scratch, or they can take responsibility for the improvement, maintenance, and analytical aspects of your existing framework as an augmented IT solution.

Outsourcing removes the resource burden of creating and maintaining an IT infrastructure or paying for technical skills that are best deployed for a single project rather than carried as a year-round cost.

You can further reduce your digital spend by partnering with a nearshore software development company. Such teams have the same standards of expertise, training, and facilities as their US counterparts, but have a reduced resource burden. Selecting such services in Central and South America removes the physical and cultural distances that can plague offshore services in India and Asia.

Software development outsourcing means you can maximize your resources toward creating a digital presence the equal of any of your rivals. Being technically competitive means you can seek customer advantages on grounds where you already excel: your ability to wow customers with refined service.

Get a Place on the Digital Starting Line
The software advances we’ll see in 2020 are no guarantee of success. Yes, it is crucial that you have a contemporary digital presence to ensure you remain relevant to your customers. But hospitality software development services can get you noticed and help you meet your customer’s digital expectations. There are solutions for every resource point that can ensure what is unique and extraordinary about your business becomes accessible to your potential customers.

But in the end, success comes from the actual customer experience. Keep your focus on delivering something wonderful to your customers and leave your software development partner to worry about facial recognition check-ins, AI-powered menu options, and virtual reality hotel tours.

By: Emma White